Digital Marketing
We came to marketing from the engineering side, which shapes how we run it. Tracking is implemented properly, attribution is not invented, and the report says how many qualified enquiries arrived and what each one cost. If a channel is not working we will tell you to stop spending on it.
What is included.
Suited to B2B, technical, industrial and professional-services companies with a considered sale — not impulse retail.
- Technical SEOCrawl and index diagnostics, site architecture, Core Web Vitals, structured data, internal linking and migration protection so a redesign does not erase your rankings.
- Content and search strategyKeyword and intent research mapped to your buying cycle, then content written by people who understand the subject well enough to be specific.
- Paid mediaGoogle Ads, Meta and LinkedIn campaigns built around conversion value rather than clicks, with negative keyword hygiene and landing pages that match the ad.
- Analytics and attributionGA4, Tag Manager and server-side event configuration, CRM connection and dashboards that report cost per qualified lead by channel.
- Website and landing pagesFast, accessible, well-structured pages — built with the same security and performance standards as everything else we ship.
- Email and lifecycleSegmented nurture sequences, authenticated sending domains with SPF, DKIM and DMARC, and deliverability monitoring so your mail reaches the inbox.
Four phases, in this order.
The order matters more than the speed. Every phase has an exit condition you sign off before the next one starts.
Audit and instrument
Baseline current performance and fix the measurement first. Optimizing against broken tracking wastes the whole budget.
Prioritize the channels
Concentrate on the two or three channels your buyers actually use, sized against your budget rather than spread thin across all of them.
Launch and iterate
Ship, measure, cut what underperforms and scale what works, on a fortnightly review cycle with the changes documented.
Report and compound
Monthly reporting on leads, cost per lead and pipeline contribution, with the next month's plan attached.
What you receive.
- Technical SEO audit with prioritized fixes
- Keyword and content plan mapped to buying stages
- Configured analytics with conversion tracking
- Live dashboard: leads and cost per lead by channel
- Monthly performance report and next-cycle plan
What we work with.
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Search Console
- Ahrefs
- Semrush
- Screaming Frog
- Meta Ads
- LinkedIn Ads
- Looker Studio
We hold no exclusive reseller obligations. Recommendations are made on fit, your team's capacity to operate the thing, and local support availability — in that order.
Digital Marketing, specifically.
Why would a security company do marketing?
Because the same clients kept asking, and because the technical half — site performance, tracking implementation, email authentication, migration without traffic loss — is engineering work we were already doing. We do not pretend to be a brand agency. We do measurable acquisition for technical products.
Can you guarantee first-page rankings?
No, and neither can anyone else honestly. We can commit to the work: technical fixes, content, links and measurement, with monthly reporting on movement. Anyone guaranteeing position one is either bidding on your brand name or misleading you.
What is a realistic budget?
Retainers start around the level where the work can be done properly rather than performatively. Paid media sits on top of that, and we would rather start small on one channel and prove return before scaling than spread a thin budget across five.
Often scoped alongside this.
Cybersecurity
Full-program security: risk assessment, policy, controls, audit readiness and the people to run it.
→VAPT
We break in the way an attacker would, then hand you the exact path, the evidence and the fix.
→SIEM
Logs collected, correlated and actually watched — with named analysts and a response time you can hold us to.
→Scope your digital marketing engagement.
Send us the shape of your environment. You will get a written scope, a fixed price and a delivery timeline — usually within two business days.
Scoping calls are free · Reply within one business day